Commercial
BRAIN BAKERY
The client, an innovative Learning & Development training agency, aimed to create an engaging and interactive experience that would go beyond traditional personality tests.
The client, an innovative Learning & Development training agency, aimed to create an engaging and interactive experience that would go beyond traditional personality tests. Their vision? A fun, immersive personality test where users discover their dragon type—Red, Blue, Yellow, or Green—and visually transform into their dragon form using cutting-edge 3D and Augmented Reality (AR) technology. The challenge was to craft an intuitive, browser-based web app that could seamlessly combine psychological profiling with 3D animation and AR, providing users with an unforgettable personalized experience.
Our task was to design, develop, and deploy a web application that offers:
Keep users engaged from the moment they start the test until they see themselves as a dragon, ensuring a seamless flow between quiz interaction, results, and AR experience.
Make the test interactive and fun, with animations and transitions that enhance the user experience.
Utilize 3D rendering and AR in a multilanguage web environment, ensuring that even users with limited tech expertise can easily access and enjoy the app.
Building a project like this posed several technical and creative challenges:
Ensuring smooth transitions between the test results and the AR experience without losing visual fidelity.
Ensuring that the 3D and AR features work seamlessly across different browsers and devices, particularly mobile.
Balancing complexity with ease of use—ensuring the app’s rich visual effects and interactivity didn’t compromise its accessibility or speed.
Our development process began with thorough research into personality types and dragons as archetypal symbols. We then moved into the design and technical phases, ensuring that both the aesthetics and functionality delivered a captivating user experience.
We worked closely with the client to develop a personality test that categorizes users into four types. Each question subtly relates to the dragon archetypes:
Each type was connected to distinct characteristics, colors, and behaviors that are revealed in the test results and reflected in the dragon designs.
Answer to 24 questions by selecting the card that fits your personality most. That reveals the Dragon in you...
We created four distinct, animated 3D dragon models to represent the different personality types:
Each dragon was modeled with fine detail and optimized for web performance to ensure the experience felt premium without causing lag.
After completing the test, users could access their webcam, which overlays their face with a real-time AR dragon filter:
To ensure the web app worked seamlessly across all devices and platforms, we conducted rigorous testing on:
Various mobile devices, to ensure the AR feature functioned smoothly regardless of the camera quality or performance capacity of the device.
We also ensured that users who couldn’t access AR (due to device or browser limitations) would still receive a fully rendered 3D model of their dragon and the personality results.
The unique AR feature encouraged users to share their dragon transformations on social media, driving organic traffic.
The combination of an engaging quiz and a visually impressive AR reveal led to rave reviews from users, who praised both the entertainment value and the cutting-edge technology.
The user moves from the quiz, to learning their dragon type, to becoming their dragon through the AR experience.
Beautifully designed dragons with distinct characteristics and behaviors in 3D models.
Real-time facial tracking and AR overlays that allow users to transform into their dragon selves.
Fast loading times, smooth animations, and no lag, even during the AR experience.
The end result was a captivating, fully interactive web app that combined entertainment with psychological insights. Here’s how the app worked: